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It all started with a music video and a dream.  At 8 years old, after seeing Britney Spears’ Slave 4 U on TRL,  Robbie Joseph decided if he couldn’t be Britney -  he would spend his life learning how to make videos for her.   Surrounded by all things fashion,  Robbie began his creative journey in New York City as a fashion photographer, and quickly transitioned into the role he had always imagined, a music video director. With a keen eye for  strong visuals and image driven storytelling, finding beauty in every medium and situation is his passion.  

Robbie has been fortunate to work with pop’s rising stars,  Disney talent and some of the most notable drag queens from RuPaul's Drag Race.    Bringing creative passion and unmatched energy to each project,  Robbie looks to bring concepts to life in the most beautiful of ways.

And Britney, if you are reading this, he’s available.